Privacy Policy

We at 2go Bus Hire UK, under the operation of BusRoute (“we,” “us,” “our,” or “2go Bus Hire UK”), are committed to protecting and respecting your privacy. This privacy policy, together with our terms and conditions and any other documents mentioned, outlines how we handle any personal data collected from you or provided by you. Please review this carefully to understand our practices and perspectives regarding your personal data and its management. By visiting the 2go Bus Hire UK website or using our app, you consent to the practices outlined in this policy.

Under the General Data Protection Regulation (GDPR), BusRoute Ltd serves as the data controller. The company is registered in England and Wales with the company number 14331259, and its registered office is located at 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.

Information we gather from you

We will gather and handle the following information about you:

• The information you provide us includes details submitted through forms on our website or app, or communicated via phone, email, or other means. This encompasses information shared when searching for products or services, using social media features on our sites, entering competitions, promotions, or surveys, and reporting site issues. You may provide your name, address, email, phone number, financial and credit card details, personal description, photographs, and content from social media accounts.
• The data we collect about you: With each visit to our sites, we automatically gather the following information:
  • Technical details, like the Internet Protocol (IP) address linking your computer or mobile device to the internet and your login information.
  • Information about your visit, including complete URLs, navigation to, through, and from our site (with date and time), partners viewed or searched, download errors, and any phone number used to reach our customer service.
  • Your location matters, whether you’re a registered trade professional or a valued customer.
• We acquire information about you from external sources when you use our other websites or services. Should we intend to share or combine this data with information collected on this site or app, we will notify you at the time of collection and clarify the purpose behind sharing and combining your data. We work closely with third parties, including business partners, technical, payment and delivery subcontractors, advertising networks, analytics providers, search information providers, and credit reference agencies. You will be informed when we receive information about you from these sources, as well as the intended use of that information.

Purposes for Using Your Personal Data

Below is a table detailing how we plan to use your personal data, along with the legal basis for each usage. We also specify our legitimate interests where applicable. It’s important to note that your personal data may be processed under multiple legal grounds, depending on its specific purpose.

Purpose/Activity	Type of data	Legal basis for processing, including legitimate interest considerations
To register you as a new customer or trade professional	(a) Identity(b) Contact	Execution of a contract with you
To effectively manage and fulfil your order, including the delivery process:(a) Manage payments, fees and charges(b) Collect and recover money owed to us	(a) Identity(b) Contact(c) Financial(d) Transaction(e) Marketing and Communications	(a) Performance of a contract with you(b) Crucial for our legitimate interests in recouping outstanding debts owed to us.
To oversee our relationship with you, which encompasses:(a) We are notifying you about updates to our terms and privacy policy.(b) Asking you to leave a review or take a survey.	(a) Identity(b) Contact(c) Profile(d) Marketing and Communications	(a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Crucial for our legitimate interests: keeping records current and analyzing customer and trade behaviors.
To enable your participation in a prize draw, enter a competition, or complete a survey	(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications	(a) Performance of a contract with you(b) Essential for our legitimate interests, enabling us to analyse how customers and trade professionals utilise our products and services, fostering their development and supporting our business growth.
To manage and safeguard our business and websites, we perform various tasks, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting.	(a) Identity(b) Contact(c) Technical	(a) Necessary for our legitimate interests, encompassing business operations, administration, IT services, network security, fraud prevention, and during business reorganisation or group restructuring efforts.(b) Necessary to comply with a legal obligation
We aim to provide you with pertinent website content and advertisements and to evaluate the effectiveness of the advertising we present to you.	(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(f) Technical	Essential for our legitimate interests: to analyse how customers and trade professionals use our products and services, to enhance and develop them, to expand our business, and to refine our marketing strategy.
Utilize the data analytics to improve our website, products, services, marketing strategies, and customer relationships and experiences.	(a) Technical(b) Usage	Necessary for our legitimate interests (to define types of customers and trade professionals for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To offer you suggestions and recommendations on goods or services that might pique your interest	(a) Identity(b) Contact(c) Technical(d) Usage(e) Profile	Essential for our legitimate interests (to enhance our products/services and expand our business)

Change of Purpose

We will use your personal data exclusively for its intended purpose unless we identify a legitimate need to use it for a reason that aligns with the original intent. If you wish to understand how a new purpose is compatible with the initial one, please reach out to us.

If we need to use your personal data for a different purpose, we will notify you and explain the legal basis that allows this. Be aware that we may process your personal data without your knowledge or consent, in accordance with the above rules, when lawfully required or permitted.

Cookies

Our website uses cookies to distinguish you from other visitors, enhancing your browsing experience and allowing us to improve our site.

Applications of the Information

We use information held about you in the following ways:

• Information you provide us: We will use this data to:
  • To meet our contractual commitments and supply you with the requested information, products, and services.
  • To notify you about other goods and services we offer that resemble those you have previously bought or inquired about.
  • To provide you, or enable selected third parties to provide you, with information about goods or services that might interest you, we adhere to these guidelines: For existing customers or trade professionals, we will reach out electronically (via email or SMS) only with updates on goods and services similar to those from prior sales or sale discussions. For new customers or trade professionals, if we permit selected third parties to use your data, they (or we) will contact you electronically only with your consent. If you prefer that we do not use your data in this manner or do not share your details with third parties for marketing purposes, please indicate your preference by ticking the appropriate box on the form where we collect your data.
  • To inform you of updates to our service.
  • To present our site content in the most effective way for you and your computer.
• Information We Collect About You: We will utilise this information to:
  • To oversee our sites and assist with internal activities like troubleshooting, data analysis, testing, research, and purposes related to statistics and surveys;
  • To improve our sites, ensuring content is delivered optimally for both you and your computer;
  • To facilitate your engagement with interactive features of our service whenever you wish;
  • As part of our dedication to maintaining the safety and security of our sites,
  • To assess and comprehend the effectiveness of the advertisements we present to you and others and to provide you with relevant advertising;
  • To offer suggestions and recommendations to you and other site users about goods or services that might interest you or them.
• Information from other sources will be merged with what you provide and what we gather about you. This combined information will be utilised for the purposes mentioned above, customised to the types of information we obtain.

Information Disclosure

You acknowledge our right to share your personal information with:

• Selected third parties include:

○ Business partners, suppliers, and subcontractors who assist in fulfilling any contracts we have with them or you;

○ Advertisers and ad networks that need the data to choose and deliver relevant ads to you and others;

○ Analytics and search engine providers that help us improve and optimise our site.

We will disclose your personal information to third parties:

• If we sell or purchase any business or assets, we will disclose your personal data to the prospective seller or buyer of those businesses or assets.
• If BUSROUTE or most of its assets, including its 2go Bus Hire UK operations, are acquired by a third party, the personal data it holds about its customers and trade professionals will be among the transferred assets.
• If we are required to disclose or share your data to comply with a legal obligation, enforce our terms of service and other agreements, or protect the rights, property, or safety of 2go Bus Hire UK operated by the main company BUSROUTE, our customers and trade professionals, or others, we will do so. This includes exchanging information for fraud protection and credit risk reduction with other companies and organisations.

Where we store your personal data

The information you provide is stored on our secure servers, and payment transactions are encrypted using SSL technology to enhance security. If you have chosen a password to access specific parts of our site, it is your responsibility to keep it confidential; please do not share your password with anyone.

Unfortunately, transmitting information over the internet is not entirely secure. While we strive to protect your personal data, we cannot guarantee its security during transmission to our sites; these transmissions are at your own risk. Once we receive your information, we implement rigorous procedures and security measures to prevent unauthorized access.

Data retention

We will retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting obligations. To determine the appropriate retention period, we evaluate the quantity, nature, and sensitivity of the data, the risk of unauthorized use or disclosure, the processing purposes and whether these can be achieved by other means, alongside applicable legal requirements.

Your legal rights

Under data protection laws, you have the right to access and manage your personal data in specific situations. To exercise these rights, please contact us.

Typically, no fee is required.

Accessing your personal data and exercising your other rights is free of charge. However, if your request is clearly unfounded, repetitive, or excessive, we may charge a reasonable fee. In these cases, we also reserve the right to deny your request.

What we may need from you

To confirm your identity and verify your right to access your personal data (or exercise any other rights), we may request specific information from you. This security measure ensures that personal data is not disclosed to unauthorised individuals. Additionally, we may reach out for further details regarding your request to expedite our response.

Time limit to respond

We aim to address all legitimate requests within one month. However, if your request is particularly complex or if you have submitted several requests, it may require more time. In such instances, we will notify you and provide regular updates.

Changes to our privacy policy

Any future updates to our privacy policy will be posted on this page and, if needed, communicated to you via email. We recommend checking this page regularly to stay informed of any changes or modifications.

Contact

We welcome any questions, comments, or requests concerning this privacy policy. Please direct them to info@busroute.co. If you have concerns about data protection, you may file a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection (www.ico.org.uk). However, we would appreciate the opportunity to address your concerns first, so please contact us initially.